Digital Marketing Overview

Digital Marketing Overview “Business has only two functions- marketing and innovation.” 1. What is digital marketing? Digital marketing, also known as online marketing, is the promotion of brands using the Internet and other forms of digital communication to connect with potential customers. This includes not only email, social media and web-based advertising, but also text and multimedia messages as marketing channels. 2. What comes under digital marketing? Digital marketing is marketing done through internet, computer and electronic media. It can also be called online marketing. In digital marketing:- Social media Mobile Email Search engine optimization (SEO), etc. are used as tools.